Dior is giving everyone access to its new lineup of runway-ready cosmetics before it hits shelves — no VIP wristband required. Following pop-ups in New York and Paris, the luxury French fashion house is bringing its Dior Backstage beauty boutique to Rodeo Drive now through Monday, May 19.
Sandwiched between Dior's women's and men's boutiques, the pop-up stocks the luxe label's Backstage line that's used by its International Pro Team Artists at its shows, including its inclusive foundation line (which features 40 shades) alongside three soon-to-launch products: The Amber Neutrals Eye Palette ($45), the Glow Glitz Palette in 002 Glitz ($45), and the blurring and plumping Face and Body Primer ($36) ahead of their official June arrival.
The shop will host a regular schedule of beauty happenings, including a Q&A session with celebrity makeup artist Daniel Martin (who works with Duchess of Sussex and new mum Meghan Markle) on Friday, May 10 from 6 to 8 p.m. (there's still time to get tickets here for $45) as well as pro tips on how to take the best selfie (May 11), how to use the Backstage Glow Palette May 13), how to create runway-ready eyes (May 15), and more makeup-focused happenings. There'll also be free makeup touch-ups, a behind-the-scenes virtual reality tour of Dior's backstage (May 19) and of course, an interactive runway complete with 360-degree cameras that will record a sharable video.
Ready to play with the pros? Take a peek at Dior Backstage's full schedule here.
Dior Backstage L.A. pop-up, 313 North Rodeo Dr., Beverly Hills, 90210; Monday through Sunday from 11 a.m. to 7 p.m.