If your idea of summer involves exploring sun-soaked destinations (or L.A.) in banana-print dresses or fringed rainbow skirts, then do as stylish cariocas do and swing by Rio de Janeiro-born Farm, which has opened its first-ever West Coast pop-up shop at Westfield Century City. The boutique debuts today on level two at the Atrium, where it'll hold court through Tuesday, August 27.
The shop stocks the Brazilian brand's womenswear and menswear from its latest High Summer collection ($65 to $365). Expect printastic dresses and button-down shirts, embroidered denim, embellished skirts, and swimwear, plus sunnies by Zerezes, beaded jewelry from Julia Gastin, and summer-ready straw carryalls by WaiWai (all from Brazil, of course).
In addition to getting outfitted in tropical getaway-ready wardrobes, shoppers will be happy to know that every purchase means that one tree will be donated to the Amazon forest as part of Farm's partnership with One Tree Planted.
The brand was founded in 1997 when founder and creative director Kátia Barros began selling her pieces at a stall in a Rio marketplace. It currently has 70 stores in its native Brazil and recently opened a New York flagship alongside a pop-up at The Lodge in Montauk.
See more photos inside the space below, and stay tuned for more: The brand reveals that it's eyeing potential locations for a permanent L.A. store.
Farm Rio at Westfield Century City, 10250 Santa Monica Blvd., Century City, 90067
