Here's something for all of the denim devotees, streetwear fiends, and sports superfans in Los Angeles. This weekend, Guess Jeans is transforming its Downtown headquarters into a two-day festival filled with fashion, games, music, and much more.
Guess Sport Field Day is taking over the L.A.-born brand's Lot 5 this Saturday, August 24 (11 a.m. to 6 p.m.) and Sunday, August 25 (11 a.m. to 4 p.m.). There'll be something for everyone: There'll be a basketball court, soccer field, and skate park where attendees can watch pro athletes or show off their own skills; DJ sets and musical performances; a carnival; a car show; food and drinks; and many more hands-on activities.
Of course, expect a marketplace stocked with Guess Sport's latest women's and men's capsule collections ($40 to $110), which include tees, bodysuits, activewear, basics, accessories, bags, and much more. As part of the new launch, the brand teamed with L.A.-based streetwear labels such as Babylon, Cali Thornhill Dewitt, DRx Romanelli, Fontaine Cards, Guillermo Andrade of 424, Medicom Toy, Rokit, and Pleasure to put their own spin on vintage Guess designs.
Into it? Get more details and register over at Guess' website here.
Guess Sport Field Day at Guess Lot 5, 2001 East 15th St., L.A., 90021