Allbirds' Merino Wool Kicks & Eucalyptus Tree Sneakers Land on Abbot Kinney

After popping up in Downtown in 2017, Allbirds has decided to land permanently in Los Angeles. The sustainable footwear startup's first SoCal boutique officially opens Tuesday on Abbot Kinney, marking its sixth U.S. outpost and tenth worldwide.

Landing in Smashbox Cosmetics' former space next door to Alternative Apparel, the 1,000-square-foot shop stocks the San Francisco-based brand's full collection of eco-friendly women's, men's, and kids footwear and accessories. In addition to Allbirds' original Runners ($95) made from New Zealand merino wool, expect to find the label's Tree collection of Breezer flats and Skipper sneakers (which are made of renewable eucalyptus tree fibers).

Like Allbirds' other six stores (they've got locations in S.F., Seattle, Chicago, Boston, New York, and London), the Venice boutique will offer locally-inspired exclusives. While every Runner sneaker will come with three L.A. colors (Grove Market Trolley Green, Gas House Blue, and Sunset Orange), the Topper will be released in an exclusive Googie architecture-inspired palette with pops of orange and neon seafoam green on Tuesday, September 17.

The store itself also nods to its new L.A. home with sunset orange pops of color and a service bar made of recycled skateboards. The boutique also features modular fixtures that can be customized as Allbirds expands its products, while the seating was designed as the ideal footwear "try-on" chair (think a just-right seat height with a slight tilt).

Scroll through the gallery above for more inside the online-born brand's first brick-and-mortar store in L.A., and see below for the full address.

This story has been updated; it previously and incorrectly stated that the store was located in Guild's former space.

Allbirds, 1335 Abbot Kinney Blvd.,Venice, 90291; Monday through Sunday from 11 a.m. to 7 p.m.