Ganni's First L.A. Store Brings Scandinavian Cool to Melrose

The cult-fave label has also opened an NYC outpost.

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Back in May, we revealed that Ganni was opening its first Los Angeles store on Melrose Avenue. #GanniGirls can now get their goods straight from the Scandi-cool source, as the cult-favorite Danish brand's L.A. flagship officially opens today as part of its Stateside debut.

Located next door to British skate brand Palace and just a block away from fellow Scandinavians Acne Studios, the shop stocks the label's print-happy womenswear, bags, footwear, and accessories ($25 to $900) as well as exclusives, such as playful swimwear. The 'grammable store also features a collage photo wall and responsibly sourced materials by Smile Plastics and Kvadrat textiles.

Founded in 2000 and now designed by wife-and-husband team Ditte and Nicolaj Reffstrup, Ganni debuted its first store in Stockholm in March and opened a shop on Mercer Street in New York earlier this week, and embarked on a cross-country road trip to celebrate its U.S. arrival. It capped off its Ticket to Ride tour last night and took over Los Feliz's The Dresden for a fashionable fête that included a live performance by Swedish dance-pop singer Lykke Li.

See more photos and scroll through the gallery above, and see the full hours and address below.

This post has been updated with store images.

Ganni, 9004 Melrose Ave., West Hollywood, 90048; Monday to Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to 6 p.m.; (323) 807-0965

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