Long Beach's Newest Seaside Shopping Haunt Is Hosting an Epic Grand Opening Bash This Weekend

2nd & PCH is fêting its debut with live performances, a free 'Hocus Pocus' screening, and much, much more.

If you're due for an L.B.C. day trip and you're looking for a change in shopping scenery, consider heading south this weekend. Major megadevelopment 2nd & PCH officially debuts in Long Beach today, and there'll be grand opening goings-ons now through Sunday.

But first, the fashion/fitness/food directory. Spanning over 215,000 square feet, the outdoor waterfront property is home to a mix of big-name mall stalwarts and independent boutiques. Retailers include URBN-owned trio Anthropologie, Urban Outfitters, and Free People alongside Madewell, SoCal-based affordable jewelry brand Gorjana, Paper Source, bohemian-luxe label Johnny Was, sustainable wetsuit brand Vissla, fast-expanding eyewear startup Warby Parker, the Shade Store, and Seal Beach-bred Linne's Boutique.

Sephora, wellness-focused beauty shop Lather, and Holly and Hudson nail salon will appease beauty buffs, while nutrition and IV hydration studio The Solution will keep health-minded shoppers feeling balanced. Fashionable fitness fiends can sweat it up at Barry's Bootcamp, Be Fit Pilates, Hawt Yoga, and Boxhaus, then stock up on stylish activewear and workout gear at Lululemon, Athleta, Peloton, and Nike.

On the dining menu, foodies have plenty to choose from: In addition to a 45,000-square-foot Whole Foods Market (and its people-pleasing salad bar), expect restos, cafes, and drink shops like superstar chef-driven trio Border Grill, Twist, and Pachamama (helmed by Mary Sue Milliken and Susan Feniger) and plant-based Hungry Angelina (created by Matthew Kenney, who also recently revamped Ladurée Bev Hills) alongside Boba Guys, Caffe Luxxe, Shake Shack, Tocaya Organica, The Bungalow, Ola Mexican Kitchen, Urban Plates, and many, many others.

That's not all: The development tapped renowned artist and Above Second gallery founder Jasper Wong (known for his colorful and playful creations) and his nonprofit art organization and collective, Pow! Wow! to curate the center's art program. On display are murals by Aaron De La Cruz, Dave Van Patten, Louise Ono, The Draculas, and Wong himself. There's also a central fountain designed by OTL that features a steel sculpture by iconic artist Ivan McLean, which will illuminate at night, while Santa Barbara-based Steven Handelman Studios designed the beach-ready lantern light fixtures throughout the coastal-cool hangout.

As far as the rest of the design and decor, the al fresco lifestyle center was designed by Architect Orange and features plenty of hangout-ready spaces with comfy seating, fire pits, water features, drought-resistant landscaping, and dedicated pedestrian and bicycle lanes.

Parking was made to be a cinch, too: in addition to offering valet, 2nd & PCH's high-tech structure features vehicle counters that display available parking spaces and zones and a license plate recognition system at the exits (they'll detect the status of your parking payment and help you leave quicker).

As mentioned, there are a packed schedule of events all weekend, plus $500 shopping spree giveaways (head to the info booth near Fountain Green). On Friday, Oct. 25, there'll be in-store happenings from 12 to 6:45 p.m., character meet-and-greets from 1 to 3 p.m. and 5 to 7 p.m., and a free screening of Hocus Pocus from 6:30 to 9 p.m.

Saturday, Oct. 26 promises in-store events from 9 to 8 p.m., including family-friendly happenings from 11 a.m. to 5 p.m. (bring the kiddos to Pink Fong's baby shark show at 2 or 4 p.m.!), and a free concert by Matt Costa and Adam Topol at 6 p.m., to name just a few. On Sunday, Oct. 27, retailers will continue to host events from 12 to 6 p.m., and there'll be a beer garden and games from 12 to 7 p.m., pumpkin decorating at 3 p.m., and live performances throughout the day.

Into it? See all of the festivities here, and stay tuned for more images of the seaside retail therapy mecca.

2nd & PCH, 6400 Pacific Coast Hwy., Long Beach, 90803

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