Now that The Grove is officially ready for holiday gift-hunting, its latest directory addition is arriving just in time to keep your busy feet comfy during your seasonal scavenger hunts. (Ahem, Black Friday madness?) After long last, L.A.-based Athletics Propulsion Labs has confirmed that its first flagship will open at the popular shopping haunt this Sunday, Nov. 24.
The brand's 3,000-square-foot space will debut APL's first-ever children's footwear line in addition to stocking its full collection of women's and men's footwear ($100 to $350), including its TechLoom line comprised of slides in a rainbow of hues, pro running sneakers, and more. The store will also offer a limited-edition Lakers-inspired purple and gold shoe as well as its latest holiday 2019 range of festive metallic colorways (including a new zebra print silhouette).
As far as the interiors, the shop — located in Anthropologie's former spot — will feature "a minimalist aesthetic to limit distractions," 31-foot ceilings, and "pay homage to the brand's L.A. roots and sports culture."
Although the brand was originally planning to open a massive store at Row DTLA (where its headquarters are located), it seems the NBA-banned footwear company has instead decided to focus on The Grove for its first retail opening.
In any case, stay tuned for more.
Athletic Propulsion Labs at The Grove, 189 The Grove Dr., L.A., 90036
