Cool L.A. Label NSF Clothing Is Popping Up on This On-the-Rise Shopping Stretch

Just steps from Just One Eye and Tartine.

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Edgy-luxe retailer Just One Eye isn't the only one giving the burgeoning Sycamore District a stylish spruce-up. Just steps from JOE and few doors from foodie favorite Tartine, L.A. label NSF Clothing is popping up on the up-and-coming shopping stretch in Hollywood now through Tuesday, Dec. 31, marking its first standalone brick-and-mortar boutique and workshop.

The 3,000-square-foot warehouse-like space stocks NSF founder Nick Friedberg and creative director Jamie Haller's full womenswear line ($110 to $550), including casual-luxe staples like effortless vintage-wash tees, relaxed utilitarian-inspired jumpsuits, quilted bomber jackets, distressed denim, and more items usually found on the racks of Nordstrom, Revolve, and soon-to-shutter Barneys New York.

And to fête the 10-year anniversary of its women's line, the brand is also offering exclusive archival and one-of-a-kind pieces as part of its winter 2020 collections, including best-sellers from NSF's debut line such as the Adams jacket, the Beck boyfriend straight slouch jean, the Lisse sweatshirt hoodie, and the Maddox footballer sweatpant, to name a few.

The throwback pieces will be stocked in the back workshop, where the brand will also host community events, industry panels, hands-on classes (such as distressing and garment dyeing), and more happenings.

As far as the decor, Haller (who's also a home renovator in her spare time) sourced vintage furnishings from the Rose Bowl and made a custom eight-foot live oak bench and modular blonde wooden display cubes, among other fixtures.

NSF was originally founded in 2005 by Friedberg as a men's line. He and Haller joined forces in 2012, and the GQ-approved design duo are also behind the decidedly more feminine label, Icons.

Scroll through the gallery above to see more inside the shop, and see below for the address and hours.

NSF Clothing pop-up shop, 937 North Sycamore Ave., L.A., 90038; Monday to Friday to 10 a.m. to 6 p.m., Saturday from 11 a.m. to 7 p.m., and Sunday from 11 a.m. to 6 p.m.

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