Peek Inside L.A.'s Stylish New Massage Mecca Designed to Inspire Viral Kindness

The affordable R&R studio comes from the co-founder of another beloved wellness spot.

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Of all of the things we wish would go viral more often, random acts of kindness definitely top the list. Thanks to a new relaxation haven at Culver City's buzzing Platform, you can earn karma points while indulging in crucial self-care: Meet Lifehood, a California-cool massage space from the founder of another L.A.-beloved wellness spot.

Officially debuting Monday, Jan. 20 (and soft open this weekend for those who want to take a peek), the 1,600-square-foot studio is the newest venture of fashion and lifestyle industry veteran Amy Krofchick, who also co-founded Tulum-inspired massage chain The Now. (She's no longer involved with her previous company.)

As far as the interiors, Lifehood takes a decidedly more California-modern approach, as evidenced by the '70s-inspired space dreamed up by star-beloved designer Brigette Romanek, who has decked out the abodes of Beyoncé and Jay-Z, Rachel Zoe, and Gwyneth Paltrow, among others.

Mindfully designed by Ojai-based holistic healer Amber Lee and bodywork expert Bryan Grijalva, treatments include the signature Swedish-style Lifehood, the Need It (which incorporates lymphatic drainage and reflexology), the pre-natal/post-partum Love It, and the grounding Balance It, to name just a few. On top of its gratitude-boosting approach, what also sets the studio apart is its "love it forward" model that inspires relaxation seekers to treat someone else to prime pampering.

Solo "Feel It" treatments include 25-min. chair massages ($25) and 50- to 80-min. table rubdowns ($80 to $125). Add-ons include a beachside virtual reality experience created by Justin Bishop or a custom audio meditation by yoga teacher Kevin Courtney ($10 each; chair treatments only) and CBD gumdrops and lotion by Lord Jones ($6 to $10).

Lifehood's "Give It" and "Give Good + Feel Good" menus offer single gifted treatments for $30 to $115, while services purchased for yourself and someone else come out to $40 to $120 each. Recipients will get an anonymous email notifying them that they've been treated to some R&R; upon check-in, the giver's name will be revealed in a personalized handwritten message. At the end of each treatment, everyone takes home two sweet treats so they can share the good vibes with someone else. How's that for indulging in even deeper therapeutic benefits (not to mention that brain reward system)?

There's also a wellness shop that stocks goods by mostly Cali-based makers, such as clothing by Gjusta Goods, gua sha massage tools for the face and body by Wax Apple, CBD products by Lord Jones, and home decor by RTH. Lifehood also teamed with Jiva Apoha to create a custom body oil and with Barratt Riley & Co. on signature natural candle; both products, along with other fragrances by both brands, are also shoppable.

Feeling inspired? Swipe through the gallery above to see inside the oh-so-relaxing space, then book your next R&R visit online here.

Lifehood at Platform, 8810 Washington Blvd., Suite 100, Culver City, 90232; open daily from 10 a.m. to 9 p.m.

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