Back in May, we revealed that LoveShackFancy was making its West Coast debut at Newport Beach’s Lido Marina Village and West Hollywood’s Melrose Place. The bohemian-luxe label carefully opened its OC outpost’s doors in June, and it has also confirmed that its first L.A. boutique is slated to arrive Wednesday, July 22.
Fresh off its recent Target collaboration, the New York-based brand’s WeHo store is landing in the former pop-up space that previously housed Armani Beauty and Atelier Cologne. The approximately 2,000-square-foot space will likely feature the same Parisian-inspired shabby chic aesthetic as the brand’s other five locations — think bright white interiors, distressed furniture, and plenty of romantic florals.
Expect to shop to stock the whimsical label’s latest summer 2020 collection, including camis and lace blouses ($64 to $495), ruffled day dresses ($295 and up), hand-dyed maxi dresses and wedding-ready gowns ($425 to $1,995), and more dreamy womenswear alongside children’s clothing, footwear, and accessories.
Founded in 2013 by former Cosmopolitan editor Rebecca Hessel Cohen, LoveShackFancy has two boutiques in its native New York as well as in Palm Beach and Dallas. Swipe through the brand’s Instagram photos above to take a peek inside its first SoCal shop and stay tuned for more on its Melrose Place location.
LoveShackFancy, 8473 Melrose Pl., West Hollywood, 90069