Local Startup Streetlet Is Turning Row DTLA's Smorgasburg Into a Holiday Gift Shopping Wonderland

The hyperlocal retail platform is popping up from Nov. 24 to Dec. 19.

As if there wasn't already plenty of delicious things to love about Smorgasburg and its cool home of Row DTLA, the foodie mecca will soon be your wonderland for shopping holiday gifts from L.A.'s coolest small businesses. Hyperlocal online shopping platform Streetlet is bringing even more makers, designers and indie retailers to the weekly event starting Nov. 24 — and they're making it easier to ditch that massive online marketplace (you know the one).

In addition to adding a rotating mix of online and brick-and-mortar shops and brands to the weekly event, Streetlet is also offering merch from Smorgasburg's existing vendors on its website, and you'll be able to shop the goods online and pick up your order IRL at the market. They'll also be providing local delivery for select neighborhoods, free gift wrapping, photo stations, arts and crafts, giveaways, and other family-friendly activities. The vendors wil reflect the L.A. retail startup's diverse range of partners, from women- and POC-founded local companies to formerly unhoused entrepreneurs and more.

"When you shop local, you're reinvesting in the park down the street, your kid's school, the bench you sit at, the people in your neighborhood who make your world special," says Streetlet co-founder and chief community officer Negin Singh in a statement. "Your products don't come from far away with shady labor practices, you're looking at neighborhood business owners upcycling, curating, hand-making items that you can feel good about."

Streetlet CEO and co-founder Laura Barnehama adds, "I previously co-founded a company that manufactured and shipped thousands of units of a consumer hardware product to over 40 countries. While touring packaging factories for that business, I was blown away by the scale of materials it takes to package and ship consumer products. I knew then that I wanted my next business to tackle sustainability in a big way."

Streetlet will hold court at Smorgasburg through Dec. 19; stay tuned for the full lineup.

Smorgasburg at Row DTLA, 777 South Alameda St., L.A., 90021; 10 a.m. to 4 p.m.

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