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The most wonderful time of the year for shopping deals is here. For Black Friday and Cyber Monday, retailers have launched seasonal promotions early but due to high demand, tight inventories, and supply chain problems, experts say that this year's discount-filler events are shaping up to be a tad underwhelming.
Nevertheless, a sleigh full of amazing fashion, beauty, and fitness markdowns from some of our favorite Los Angeles brands have already hit the web. So you can finish your holiday shopping and fit in some from-the-couch retail therapy for yourself before it's even Cyber Monday all while feeling good about supporting local L.A. brands who put in work to make us Angelenos feel and look our best year-round.
This list includes over 200 online Black Friday and Cyber Monday sales by L.A.-based labels, designers, and stores – from deals on celeb-loved hats by Janessa Leoné and charming stationery at Poketo, to markdowns on denim from Frame and luxury beauty at Violet Grey – so you can count on finding gifts (at amazing prices) that giftees won't want to discard during a white elephant exchange.
Ahead, enjoy our roundup of the best online sales to shop on Black Friday, Small Business Saturday (and Sunday), and Cyber Monday — all from L.A.-based brands and retailers. Discounts are accurate as of press time, but check often as we'll be updating this massive list regularly.
Clothing, Accessories, & Face Masks
27 Miles Malibu: Save 40% off select styles
7 For All Mankind: Take 30% off sitewide and in stores with code BF30
A.L.C.: Save on select sale items
Store location: Palisades Village, 15231 Palisades Village Ln., Pacific Palisades, 90272
American Rag Cie: Enjoy major markdowns on select womenswear and menswear
AMO Denim: Up to 60% off select sale styles
Aquelarre: Up to 50% off select items
Avec Les Filles: Up to 60% off sitewide
Back Beat Co.: Take 30% off sitewide (excluding knits and goods for good) with code BFRIDAY
Bailey44: Take 60% off select items at checkout
Ban.do: Save on select sale items
Bella Dahl: Take up to 40% off select styles
Bel Kazan: Enjoy 25% off select styles with code KINDFASHION
Between Ten: Save on select sale styles
Black Orchid: Save on select sale styles
Bleusalt: Earn double points until November 30
Big Bud Press: Save on select clearance items
Botanica Workshop: Save on select styles for a limited time
Catherine Gee: Save on select sale items
Christy Dawn: Take up to 40% off during the Gratitude Sale until December 2
Combat Gent: Take 75% off select Last Call styles
Cotton Citizen: Save on select sale items online and in-store
Store location: 8463-2 Melrose Pl., West Hollywood
Current/Elliott: Save on select sale items
Cult Gaia: Take 20% off sitewide with code GRATEFUL4YOU
Daniel Patrick: Take up to 70% off
Store location: 7969 Melrose Ave., West Hollywood
Co: Enjoy major markdowns during the minimalist-luxe label's ongoing Instagram archive sale
Decades: Save on select designer vintage items
Dolan: Take 30% off sitewide
Donni: Save on select sale items
dRA: Save on select sale items
Store location: Row DTLA, 777 South Alameda St., L.A.
DSTLD: Save up to 60% off outlet styles and 50% off denim
Elfin Los Angeles: Save on select sale items
Equipment: Save on select sale styles
Ética Denim: Save on select sale items
Fabiana Pigna: Save on select sale items
Fifteen Twenty: Save up to 25%off on select styles
Flynn Skye: Enjoy discounts of up to 80% off on select styles
For Love & Lemons: Save 30% off sitewide with code CYBRWKND
Frame: Save up to 60% off select items
Fwrd: Take up to 40% off sale items
GalerieLA: Buy one get one 30% off on all clothing
General Quarters: Save on select sale items
Good American: Take 25% off sitewide with code BF25 plus up to 50% off sale styles
Goop: Up to 40% off sale items
Guess: Take 40% off sitewide plus an extra 20% off orders of $125+
The Great.: Ending Nov. 29, save 20% off select sale items with code GREATFUL
Hedley & Bennett: Take 20% off sitewide plus 30% off orders over $150
Jen's Pirate Booty: Save on select items during the Black Friday sample sale
Joe's Jeans: Save on select sale items
L*Space: Get a free pair of Erin Fader Star Stud Earrings with any purchase of $250 or more as a part of the brand's now until Monday, November 29.
Lacausa: Save an additional 40% off sale items with code 40MORE
Lady/Lay: Take 30% off sitewide with code BF30
LA Made: Take 25% off sitewide with code CYBER25 and 30% off masks with code MASK30
LCD: Take 30% off select styles with code LETSDOTHIS
Leah Kirsch: Enjoy up to 60% off sitewide and get free shipping on orders over $150
Liven Co.: Take 15% off sitewide with code 2021BF
Los Angeles Trading Co.: Enjoy up to 50% off select styles
Lost & Found: Now until stock lasts, save up to 70% off in store and online
Store location: 6320 Yucca St., Hollywood; 2230 Main St., Santa Monica
Lovers + Friends: Save on select sale items
Lucky Brand: Ending Nov. 28, take up to 50% select styles
Store locations: Glendale Galleria, 2204 Glendale Galleria, Glendale, 91210; The Point, 850 Pacific Coast Hwy., Space C-114, El Segundo, 90245; more locations
Lucy Paris: Save on select sale items
Lulu Dharma: Now until Nov. 26, take up to 70% off the brand's woven collection
Marysia: Save on select sale items
Masqd: Save on select sale items
Michael Stars: Take 30% off sitewide and get free two-day shipping with code: MONDAY30
Midland: Shop the brand's gratitude sale and get 10% off orders of $100+ with code THANKS100, 15% off orders of $150+ with code THANKS150, or 20% off orders of $200+ or more with code THANKS200
Midnight Rider: Score up to 71% off select sale items
Mikoh: Take 40% off sitewide with code THANKFUL40
Misa Los Angeles: Ending Nov. 29, save 25% off select styles and existing markdowns.
Mod Ref & Common Market: Ending Nov. 29, save 10% off with free shipping.
Store location: Row DTLA, 777 South Alameda St., L.A., 90021
Mohawk General Store: Save 20% off on select womenswear and menswear with code TY20
Store locations: 4011 & 4017 West Sunset Blvd., Silver Lake; 2929 Main St., Venice
Mother Denim: Take up to 60% off select styles
Myrtle: Save on select sale items
Naked Cashmere: From now through 12/2, shop the exclusive and limited edition 23-piece Black Friday Collection of curated timeless cashmere staples at even better prices, ranging from $50 to $165. The collections include sweater and jogger sets, slippers, socks, unisex accessories, and more.
Naked Wardrobe: Save on select sale items
N:philanthropy: Save on select sale items
The Odells: Take 30% off all Odells pieces
Omamimini: Save on select sale items
Store location: Row DTLA,, 777 South Alameda St., L.A., 90021
Paige: Take up to 30% off in stores and sitewide with code CYBER30
Store locations: The Grove, 189 The Grove Dr., L.A.; 13050 San Vicente Blvd., Brentwood; Palisades Village, 1030 North Swarthmore Ave., Pacific Palisades; Santa Monica Place, 395 Santa Monica Pl.; and Malibu Country Mart, 3835 Cross Creek Rd., Malibu
Pam & Gela: Take 40% off all orders of $200+ with code PRESALE40 or up to 70% off select styles
Parker Smith: Save on select sale items
Posh Peanut: Save on select sale items
PrettyLittleThing: Take 60% off sitewide with code PINK60
Rachel Pally: Enjoy 30% off full-price styles with code THANKFUL30
Rachel Zoe: Save 30% off sitewide with code THANKS30
Re/Done: Save up to 50% off select items
Resa: Up to 30% off sitewide
Retrolicious: Take 20% off sitewide with code SALE20, 25% off $100+ with code SALE25, or 30% off $200+ with code SALE30
Revice Denim: Friday and Monday only, take 40% off sitewide
Revolve: Take up to 65% off select styles and enjoy ongoing deals all weekend
Richer Poorer: Save 30% off sitewide
Ron Herman: Save 30% off on orders of $150+ now until Thursday, Dec. 1
Sanctuary: Save 30% off on orders of $200+
Selva Negra: Save on select sale items
Shaina Mote: Enjoy up to 30% off during the Winter Wardrobe Refresh sale
Show Me Your Mumu: Save on select sale styles
Skims: Save on select best-sellers
Sol Los Angeles: Save on select sale styles
Sorella: Save up to 70% off sitewide with code PREBLACKFRIDAY
Splendid: Take 40% off sitewide with code BF21 (exclusions apply)
Staud: Enjoy 25% off orders of $250+ with code 25OFF
Suburban Riot: Take an extra 25% off sitewide with code BF25
Sundry: Take up to 70% off select items
Tradesy: Take 10% off (for a maximum discount of $100) with code HOLIDAY10
Trina Turk: Take 25% off all full-priced items and an extra 35% off all sale items
Unique Vintage: Take 25% off sitewide with code OHMYGOURD plus enjoy daily deals
Vanessa Mooney: Take up to 70% off sitewide with code THANKFUL2021
Verishop: Enjoy buy-one, get-one deals on select items
Whimsy + Row: Take up to 75% off select items during the L.A. brand's Green Friday sale (plus, they'll donate a tree for every purchase)
Wildfox: Take 30% off sitewide with code EARLYBF
Wittmore: Save 30% off sitewide and up to 50% off sale items
Store locations: 3832 Cross Creek Rd., Malibu; 300 South Santa Fe Ave., Downtown; 8236 West 3rd St., L.A.
Activewear
Alo Yoga: Take 20% off sitewide and up to 70% off sale items
Store locations: 1060 Swarthmore Ave., Pacific Palisades; 189 The Grove Dr., L.A.; 1422 3rd St. Promenade, Santa Monica; 370 North Cañon Dr., Beverly Hills
Beyond Yoga: Enjoy deep discounts now until stock lasts
Carbon38: Take an extra 30% off select items with code ENJOY30
FabFitFun: For a limited time, get 40% off your first seasonal box with code WINTERBOX40. The FabFitFun Winter Box includes full-sized products such as chic fashion essentials, glam makeup products, cozy home items, kitchenware, fitness accessories, and more.
Koral: Take 35% off sitewide with code GIFTEARLY
Onzie: Save up to 60% off sale items
Ultracor: Take 40% off select items
Wolven: Take 40% off sitewide
Year Of Ours: Ending Nov. 29, take up to 70% off.
Swimwear
Andie Swim: Up to 65% off select items
Beach Bunny Swimwear: Shop swimwear starting at $35
Bikyni: Take 30% off sitewide with code ESCAPE
Dippin' Daisy's Swimwear: Take 50% off sitewide
Frankies Bikinis: Take 20% off sitewide and up to 70% off sale items
Jade Swim: Ending Nov. 28, take 50% off all sale items with code GIVETHANKS
Lee + Lani: Save on select items
Mikoh: Take 40 to 75% off select swimwear
Same Los Angeles: Up to 80% off sitewide
Sidway: Save on select items
Solid & Striped: Take 30% off sitewide with code BLACKFRIDAY30
Vitamin A: Take 30% off almost everything with code GIVETHANKS
Jewelry, Bags, Hats, and Accessories
Anna Sheffield: Ending Nov. 29, save on select fine jewelry
Ariel Gordon Jewelry: Ending Nov. 29, take 20% off orders of $100+ with code AGCHEER20 (excludes collaborations and heritage items)
B-Low the Belt: Take 30% off sitewide with code THANKS30
Crap Eyewear: Take up to 60% off sitewide
Diff Eyewear: Save 50% off sitewide
Eriness: Ending Nov. 29, take 20% off sitewide with code ERINESS20
Gorjana: Ending Nov. 29, get $25 off when you spend $150, $50 off when you spend $250, or $100 off when you spend $450+
Janessa Leoné: Save 30% off sitewide with code CONSIDERMORE30
Keebos: Take 33% off sitewide with code keebosbf
Lensabl: From 11/24 – 11/29, take up to 40% off.
Luv Aj: Ending Nov. 30, take 40% off sitewide with code BLACKFRIDAY
Pair of Thieves: Up to 65% off select items
Short & Suite: Take 40% off sitewide with code BLACKFRIDAY
Society6: Up to 50% off sitewide
Starling Jewelry: Ending Nov. 30, get a free mini 14-karat heart earring ($95 value) with purchases of $200+ or a free pair of mini diamond earrings with orders of $600+
Tai Jewelry: Ending Nov. 28, take 20% off sitewide with code BFCMTAI20 (excludes TAI Fine and sale items)
Ten Wilde: Ending Nov. 28, take 20% off sitewide with code BF20, 30% off $100+ with code BF30, 40% off $200+ with code BF40, or 50% off $300+ with code BF50
Wanderlust & Co.: Take 30% off sitewide with code CYBER30
Zoë Chicco: Get 15% off when you spend up to $599, 20% off when you spend $999+, 25% off when you spend $600+, or 25% off when you spend $1,000+, plus score a free hoodie with purchase while supplies last; applies to in stock items
Footwear
Avre: Take 50% off select items and 20% off everything else
Charlotte Stone: Save up to 40% off samples
Clae: Save on select styles
Intentionally Blank: Save up to 55% select styles
Loq: Save on select footwear and bags
M'am Shoes: Take 25% off with code THANKS25
Matisse: Up to 70% off and free shipping on orders $75+
Ponto: Ending Nov. 29, take up to 35% off select items
Toms: Take 35% off sitewide
Zooshoo: Take 40% off sitewide
Beauty & Skincare
Alleyoop: Ending Nov. 29, take 20% off sitewide
Anastasia Beverly Hills: Take 30% off sitewide
Beautycounter: Take 15% off sitewide and get free shipping on orders of $50+
Drybar: Ending Nov. 29, take 20% off haircare products, tools, and kits
FaceGym: Nov. 24 to 30, the London-born face workout studio (which has a location at 1 Hotel West Hollywood) is offering 20% off tools and 30% off 30-day online classes
Hey Dewy: Ending Nov. 29, take 20% off with code BFCM20
Jouer Cosmetics: Save 25% off sitewide
KKW Fragrance: Ending Nov. 29, take 30% off sitewide
Kosas: Take 30% off sitewide and get a free full-sized blush or lipstick with your order
Kylie Cosmetics: Ending Nov. 29, take 30% off sitewide and 40% off all lip products
Lather: Take 20% off sitewide with code BF20
Musely: Take 40% off Rx and and 30% OTC with code 300K
Rael: Up to 50% off sitewide
NCLA: Save on select Black Friday sale items
Capsule Parfumerie: Ending Nov. 29, take 15% off sitewide with code Friendsgiving15
Sephora: Score major markdowns on L.A.–based cosmetics, skincare, and haircare brands including Drybar, OleHenriksen, Too Faced, Anastasia Beverly Hills, It Cosmetics, T3, and many others
Stila Cosmetics: Save on select items
Thrive Causemetics: Nov. 29, buy one item, get another one for 50% off
Ulta Beauty: Enjoy up to 50% off L.A.-based skincare and cosmetics brands including Anastasia Beverly Hills, Smashbox, Stila, Too Faced, and more
Uomo Beauty: Save up to 80% off sitewide
Violet Grey: Ending Nov. 29, take 20% off sitewide (exclusions apply)
ZIIP Beauty: Ending Nov. 29, 20% off sitewide with code ZIIPHOLIDAY
Fitness, Health, and Wellness
Burst Oral Care: Save up to 57% off the brand's stylish electric toothbrushes and oral care sets
P.volve: Take up to 30% off kits with code BF30
Retrospec: Save on select bicycles, paddle board and more
Therabody: Save up to $300 off select devices
Tone It Up: Take up to 70% off select items
Furniture, Home Goods, Travel, & Stationery
A Plus R: Save on select home furnishings and decor
Apt2B: Score deals starting at 15% off storewide; check with the online furnishings retailer for the latest details
Boy Smells: Take 20% off the Core and Kush collections
Calpak: Save on select items
Capsule: Save on select furniture and decor
Color Me Fun: Take 30% off sitewide
Dehv Candle Co.: Save on select candles
Emily McDowell & Friends: Ending Nov. 29, take 25% off sitewide with code NIFTYGIFTY25
Ettitude: Ending Nov. 29, take 20% off sitewide
Flamingo Estate: For a limited time, take 20% off almost everything
Gray Malin: Ending Nov. 29, take 30% off all framed photography prints with code TURKEY30
HD Buttercup: Take up to 50% off sitewide
Store locations: 2118 East 7th Pl., DTLA; 3305 Hyland Ave., Costa Mesa
Lulu & Georgia: Take 20% off full-priced items with code THANKFUL (exclusions apply)
Parachute: Ending Nov. 29, take 20% off sitewide
Poketo: Ending Nov. 28, take , take 20% off sitewide with code GIVETHANKS20
Store locations: Row DTLA, 777 South Alameda St., L.A., 90021; 374 East 2nd St., Little Tokyo, 90012
PrettyLitter: Take 25% off your first order with code FUIRDAY25
Rejuvenation: Take up to 50% off sitewide and in-store
Store location: Helms Bakery District, 8780 Venice Blvd., Culver City, 90034
Rove Concepts: Ending Nov. 28, save up to 50% off select contemporary and Italian-inspired furnishings and decor; plus, members score 20% off sitewide and a 20% back voucher.
Showroom location: 8414 Melrose Ave., West Hollywood, 90069 (appointment only)
Society6: Take up to 50% off sitewide
Food & Beverages
Pressed Juicery: Take 30% off cleanses and kits
Renude Chagaccino: Ending Nov. 29, take 30% off sitewide with code BLKFRIDAY
Sakara Life: Take 25% off all meal programs (which are available for L.A. delivery) and wellness essentials with code BLACKFRIDAY2021
Main photo: For Love & Lemons
