Bridgerton, Stranger Things, Squid Game: It's Merch Madness at Netflix's New Pop-Up at The Grove

Over at Netflix's new 10,000-square-foot pop-up at The Grove, it's merch madness. Open now until January 6, 2023, the one-stop shop for holiday gifts and more stocks limited edition merch around binge-worthy series including Bridgerton, Stranger Things, and Squid Game, to name a few. Colorful photo-ready vignettes inside (peep the gallery above) bring fan-favorite Netflix characters to life, including Vecna from Stranger Things, the iconic Young-Hee doll from Squid Game, Queen Charlotte's throne, and more. 

Expect to find exclusive paraphernalia like the Hellfire Club raglan shirt and Squid Game uniform and number patch (perfect Halloween costume add-ons). Plus, a Palace Arcade hoodie, the soon-to-be-released Inside Bridgerton book from series creator Shonda Rhimes, the Pat McGrath Bridgerton make-up collection, and an assortment of Funko collectible figures from Squid Game and Stranger Things.

For the little ones, there are products from some of the most beloved children's titles on Netflix including the iconic dollhouse, new apparel line and Gabby Girl Doll from Gabby's Dollhouse, and kids activity books from the beloved Ada Twist, Scientist, and Cocomelon.

In early December, the pop-up will open a second floor inspired by Netflix's holiday programming that will include interactive, social media-ready moments perfect for your holiday card. Titles featured will include Guillermo del Toro's Pinocchio, Slumberland, Enola Holmes, The School for Good and Evil, Matilda, and Emily and Paris, as well as a brand new slate of holiday programming including Falling for Christmas, Christmas with You, The Noel Diary, The Great British Baking Show: Holidays, and more.

Netflix at The Grove; 189 The Grove Dr., L.A., 90036