GRWN's Luxe Sun-Grown Diamonds Add Sparkle to Robertson Boulevard

GRWN is bringing its sustainable gems to Los Angeles' red carpets. The luxury jewelry company has opened its first West Coast flagship on Robertson Boulevard, where its light-drenched corner boutique reflects its sun-grown roots just steps away from Melrose Avenue.

GRWN showcases its everyday fine jewelry and engagement pieces ($195 to $32,000+) alongside silk scarves and collaborations ($100 to $1,950) with moto apparel brand Vanson, home decor company Cölle and East Harlem-based artist Shaun Crawford. Expect to find rings, bracelets, necklaces and earrings from GRWN's Solaris, Paperclip, Bezel Set, Colour, Legacy Links and Legacy Love, Couture, Ombre Blue and Engagement collections — think blue, pink and yellow drop earrings with pave stones; playful white gold signet rings with sun motifs; rose gold pave link paperclip necklaces; yellow gold cuban chain necklaces finished with emerald or round bezel-set stones; and more. (And for those inspired by Taylor Swift's antique brilliant-cut bezel-set engagement ring, GRWN can get you the look, too.)

The boutique features a private space for working one-on-one with clients on engagement rings and showcasing jewelry in an intimate setting.

Founded by father-and-son team Michael and Jordan Pollak, the company grows its gems in a sustainable facility in India, where carbon is transformed into diamonds using solar and wind energy. (Michael Pollak is a diamond industry veteran, having co-founded Denver's Hyde Park Jewelers before selling the company in 2023.) GRWN prioritizes recycled and conflict-free metals in its pieces and partners with Greenspark to support ocean cleanup and reforestation programs and offset its carbon footprint.

See more photos of GRWN's new L.A. store in the gallery, and check out the address and location below.

GRWN Diamonds, 501 North Robertson Blvd., West Hollywood, 90048