The 2026 NFL season officially kicks off this week, and with watch parties, game days and trips to SoFi Stadium on the calendar, Angelenos have one more thing to figure out before kickoff: the fit. Enter L.A.-based clothing brand Elwood, which just launched its official collaboration with the L.A. Rams. The collection features a jersey-inspired tee, hoodie and more in their blue and gold palette that nods to the team's legacy, while honoring the 75th anniversary of its historic 1951 championship season.
The L.A. Rams x Elwood limited collection ($65–$205) dropped Friday, Sept. 18, at Elwood and RamsFanShop.com. Pulling from the Rams' archives, the collection revisits the team's championship era through a lineup of vintage-inspired pieces made for today's game-day rotation. The design team behind the brand created a six-piece collection with original team graphics, athletic and seasonal silhouettes and little elements that are a reminder of when the team secured their first title.
"The Rams' 1951 championship gave us such a rich visual archive to work from,"
Justin Saul, Owner and Creative Director of Elwood Clothing, said.
"Our approach was to pull from the imagery, colors, and character of that era and reinterpret them through an Elwood lens—pieces that feel collected and nostalgic, but still completely relevant today."
Fashion and sports have long shared an intertwined history, with the '70s, '80s and '90s each shaping how athletic apparel moved from the field to the streets. From oversized jerseys and windbreakers to sneakers and today's athleisure trend, the influence of sportswear eventually transformed everyday street style. Elwood taps into that history by pulling the Rams' past into the present, pairing its focus on fit and quality with the swagger of the team that took on the Cleveland Browns 75 years ago.
The Elwood × Los Angeles Rams collection is available online at ElwoodClothing.com, TheRams.com and in person at SoFi Stadium during the Rams' Monday, Sept. 21 game, giving Angelenos a chance to wear a piece of the team's history in their own way. If you can't make the game, watch along with us on Instagram.
