Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
What you see when you arrive.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
The Rebel in Red room houses lipstick stations that hold 55 different shades. There's also photobooth that takes a snap of just your pucker, which will then appear on the video wall.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
In the Create with Colour Room, you'll find the perfect lighting for snapping selfies, shelfies, flat-lays, and more.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
You can try everything in the room, including Chanel's perfumes, nail colors, skincare, and more.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
In the Dare in Neutral room, find a chic Art Deco bar, complete with a poker room.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
We're all in.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
The halls and walls are all decked out with Coco-inspired decor.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Just wait 'til you see the Provoke with Pink boudoir's ceiling.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Next up is the Inspire in Berry room, where you can admire a wardrobe filled with Chanel merch, then virtually try on lip colors using the high-tech selfie mirrors. You can take selfies while wearing each hue, then send the photo and lipstick color name to yourself via email.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
By far the most popular selfie space, the Declare in Coral bathroom features a pearl-filled tub and a digital mirror where you can write messages with lipstick.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Can we take these embroidered Chanel towels home, please?
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
There's also a pink quilted swing inspired by Chanel's recent Rouge Coco Lip Blush campaign with Lily-Rose Depp.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
The garden offers an al fresco retreat, beauty cabanas, and the tastiest fruit and coconut popsicles.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Allow the pros to apply your favorite lip color here.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
We'll take one or two or five, please.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Inside the living room.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Wash your hands before you touch those books.
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
How many lipsticks are in this chic coffee table?
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Photos: Peek Inside Chanel's Lipstick-Happy Beauty House Before It Opens Thursday
Chanel certainly doesn't play around when it throws a beauty bash, especially when it's taking (and making) over a dreamy Deco Moderne landmark in the heart of West Hollywood. And when the luxury French fashion house decides to toast its newest user-generated Instagram account, you can expect plenty of sharable #content opps in every corner of said historic abode — which is what we discovered at today's Chanel Beauty House preview.
Officially opening to the public this Thursday, March 1, the four-day interactive pop-up is located in the historic House on Sunset, which Chanel transformed into a beauty buff's playground filled with interactive rooms — each fully-stocked with the brand's luxe lip colors. Once you step foot into the checkerboard tiled grand foyer, you'll make your way through six different spaces inspired by Chanel's stylish rouge shades.
Expect to explore a perfectly-lit #shelfie room stocked with Chanel's fragrances (including the new Gabrielle scent), Le Vernis nail colors, and more; a scarlet-hued room where guests can try 55 different lip colors in red, pink, neutral, coral, and berry shades from the brand's Rouge Allure, Rouge Coco, Le Rouge Crayon de Couleur, and Rouge Double Intensité lines; and a garden where attendees can get pro lip color service inside chic cabanas and enjoy fruity popsicles.
There's also a dreamy pink bedroom with a selfie-ready mirror (hint: it's not on the wall), a berry-inspired closet where beauty buffs can virtually try on lip colors; a playful corner with a quilted pink swing; and even a bathroom with a pearl-filled tub, a digital mirror, and coral towels embroidered with Chanel's iconic logo. For those who need a little bubbly to get into the mood, rejoice: A noir bar room with a poker corner will help you let loose.
It's all in honor of @welovecoco, which pulls inspiration from Chanel beauty fans to create its fashionable IG feed, so expect some lucky snaps from the Beauty House to make an appearance.
Scroll through the gallery above to see more inside the Chanel Beauty House, which is free and open to the 18+ public but requires a reservation. Time slots are available from 11am to 7pm every hour on the hour; save your spot by RSVPing online here.