This Cool Girl-Faved Scarf Brand Just Launched Its First Clothing Line

Donni's bringing back the scrunchie in a chic new way, too.

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Fact: Styling a neck scarf is easier said than done — Just ask Google, which will return no less than 26.8 million results on the topic. When DONNI launched in 2009, it brought chic accessorizable scarves to everyone who's ever asked the internet, "How do I tie a scarf?"

Since then, formerly NYC-based designer Alyssa Wasko has relocated to sunny LA, where all of her easy-to-wear pieces are made. And now, she's got equally effortless solution to those who find themselves typing "What to wear with a scarf": Enter DONNI's ready-to-wear collection, which made its debut this week.

Priced from $79 to $196, the California-inspired line is comprised of linen separates that are basically made to go from the farmers market to brunch to the beach and beyond. Expect to find pieces that perfectly complement DONNI's charming neck and body accoutrements, like ruched tube tops that can be paired with wide-leg pants in black and white gingham, subtle stripes, and neutral hues ($169 to $196).

There are also ruffled wrap skirts (they'll reveal as much or as little skin as you like, depending on how you tie them), retro knit tube tops, oversized scarves in dreamy Neapolitan ice cream palettes, and breezy dresses and tie-on tops in two-tone hues (which means you're scoring two items in one). Rounding out the range are two-toned silk bandanas, straw carryalls in every size, and (our personal faves) linen and silk scrunchies in spring-ready hues and patterns.

Although the brand has dropped "Charm" from its original name, longtime DONNI fans will notice the signature angel wing adornment has gotten an unexpected upgrade. Nodding to DONNI's inspiring story (the brand was named after Wasko's father, Donald, who called her his lucky charm), the accoutrement is now a removable angel wing earring that's pierced onto every piece's label. Even cooler? The label continues its mission to do good by donating to a new charity every season; this time around, it's partnering with the Downtown Women's Center.

Explore the collection in the gallery above, then shop it online over on DONNI's website and Moda Operandi.

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