Glossier's First-Ever LA Beauty Boutique Has A Semi-Secret Selfie Room (Of Course)

See what that "Glossier canyon" is all about.

Glossier LA Melrose Place Store

It's here, it's finally here: This week, Glossier finally debuted its first-ever LA boutique on Melrose Place. Located next door to Brazilian luxury designer Martha Medeiros, the 1,500-square-foot shop is (as expected) an Instagram-friendly beauty haven, complete with a semi-secret selfie room.

Step inside the millennial pink shop and you'll notice zero checkout stands. Instead, store "editors" sporting pink jumpsuits are on hand to offer skincare and beauty assistance and help shoppers pay for their goods. As far as merch, expect to find Glossier's full line of natural glow-giving skincare, makeup, and body products, including its just-launched fiber-packed Lash Slick mascara, bestsellers like the Cloud Paint blush and Haloscope highlighter, Body Hero wash and cream, and the You fragrance, to name just a few.

As expected, the boutique is 'grammable from every corner, from its pink porcelain sinks for testing products to the concrete displays to its chic floral accents. Remember that "Glossier Canyon" that founder and CEO Emily Weiss mentioned? Head into a not-so-secret room for a nature-inspired selfie backdrop, complete with Glossier's "G" emblem.

Below, see a few snaps taken by the brand and Glossier superfans, then scroll down below for the address and hours.

A post shared by Glossier (@glossier) on

A post shared by danyelmoe (@danyelmoe) on

A post shared by Emily Weiss (@emilywweiss) on

A post shared by nat? (@natalie.karim) on

A post shared by ?????? (@mishkahusky4) on

Glossier, 8407 Melrose Pl., West Hollywood, 90069

Proud Member Of FFC
Get Our Newsletter