Gorjana's Newest LA Store Houses An On-the-Spot Jewelry Engraving Bar

The affordable brand has arrived at Westfield Century City.

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Now that Gorjana has charmed its way to two seaside cities, the Laguna Beach-based brand has headed a bit more inland for its latest LA outpost. The affordable jewelry brand opened its sixth SoCal boutique in mid-October at Westfield Century City, joining a slew of stylish additions at majorly upgraded outdoor shopping center.

Holding court on level one next door to fellow chic jeweler Chan Luu, the boutique stocks designer and founder Gorjana Riedel's full collection of wallet-friendly empowering accessories, including the brand's power gemstone bracelets, adjustable necklaces, minimalist bar necklaces, stud earrings, and more accoutrements in silver, gold, and rose gold.

The sleek store also houses Gorjana's jewelry engravable bar, which allows shoppers (or thoughtful gift hunters) to customize the label's Bespoke collection ($55 to $70) of plate necklaces and bracelets, signet rings, and Power Gemstone bar bracelets with their favorite phrases, names, and more and take home their personalized pieces in an hour or under.

Similar to the do-gooder brand's other locations, the shop is available to host charitable shopping parties and fundraising events, which allows organizers to donate 25% of their festivity's proceeds to their favorite nonprofit organization.

The Westfield location marks Gorjana's eighth U.S. shop (the brand's also got shops in Newport Beach, Irvine, and San Diego here in California and two in New York). Check out the dreamy space — which features Gorjana's signature rattan hammock and minimalist-coastal touches like chic brass fixtures and shibori accents — and scroll through the gallery above.

Gorjana at Westfield Century City, 10250 Santa Monica Blvd., Space 1885, LA, 90067; (424) 303-7112

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