The Geniuses Behind Drybar Are Opening A Massage Parlor in Studio City Soon

You can book an affordable rubdown with Squeeze via an app.

Drybar revolutionized the hair game with its blowouts-only salons, and its founders are now revamping the way we pamper our shoulders and backs. Co-founders Alli Webb and Brittany Driscoll and are set to unveil "a way better massage experience" called Squeeze — and the first location is set to open soon in Studio City.

Landing on Ventura Boulevard less than a mile away from Drybar, the modern massage space will offer personalized rubdown services, all bookable via Squeeze's app. Clients can customize their service by duration (20, 50, or 80 minutes; $39 to $129), pressure (light, medium, firm, or deep tissue), areas to focus or avoid, and whether they want oil or lotion used, as well as rate and rebook massage therapists, while extras like aromatherapy, heat therapy, and deep tissue are free. Once you've personalized and paid for your massage via your smartphone, all you'll need to do is "walk in and float out," according to Squeeze's Instagram Stories.

Monthly memberships are also available ($79 for one 50-minute massage or $99 for one 80-minute massage per month, plus discounts on additional services), and you can even gift any unused credits (which never expire) to a friend.

No word yet on the exact opening date, but you can test drive Squeeze this Saturday, January 19, when it pops up at PlateFit in Studio City (13033 Ventura Blvd.) from 12 to 1:30 p.m. They'll be offering on-site shoulder massages, free swag, and gift card giveaways; if you'd like to join a free sweat sesh with Squeeze, save your spot by shooting an email

Squeeze Massage, 12338 Ventura Blvd., Studio City, 91604;

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