Innisfree's First L.A. K-Beauty Boutique Is Stocked with Green Tea Skincare, A Mask Bar, & More

A mask bar, a cushion compact customization station, and more.

View Gallery 5 Photos

Innisfree has officially landed on the West Coast. As mentioned, the South Korean beauty brand has opened its first L.A. boutique at Santa Monica's Third Street Promenade — and it won't be the last, either. We're told that the company's expansion plans include forthcoming outposts at Westfield Santa Anita in Arcadia and Del Amo Fashion Center in Torrance (slated to open August 1).

About that SaMo shop: The 1,600-square-foot space stocks the poetic brand's full skincare and cosmetics collections featuring innovative ingredients like oil-absorbing volcanic clusters and lava seawater. Expect to find dedicated sections for the just-launched Beauty Green Tea collection ($10 to $27), its Pore Clearing Clay Mask line ($9 to $21), and other skincare bestsellers alongside toners, essences, serums, moisturizers, and much more. There's also a face mask bar that's fully stocked with sheet masks, sleeping masks, and adorable K-cup-like capsule masks. (Sadly, that adorbs Toy Story collab won't be available.)

As far as makeup, find Innisfree's complete collection for eyes, lips, and face, like pen and gel eyeliners, brow pencils, mascara, concealer, highlighter, contour and bronzer, tinted lip balms, and beauty tools, including brushes, foundation puffs (like the powder, air magic, and jelly puffs), brow shaping kits, and much more.

There's also a cushion foundation customization station that allows beauty buffs to select their shade, cushion applicator, and compact design; you can also personalize your own cheek and powder compacts, too.

Channeling the nature-inspired brand, the Cali-ready interior boasts cool touches like a lush indoor garden, a skylight, and a façade that features live greenery for signage (a signature at Innisfree's other shops). Unlike the brand's international outposts, the store won't feature a café. (Womp, womp.)

Innisfree was founded in 2000 and is known for its ingredients sourced from South Korea's Jeju Island, which is often compared to Hawaii, thanks to its breathtaking landscapes (including a dormant volcano) and the world's longest lava tube. It's the natural beauty-focused brand of K-Beauty giant Amore Pacific, which also owns Laneige, Etude House, Sulwhasoo, Mamonde, and many, many others.

Take a peek inside the brand's first-ever L.A. beauty store and scroll through the gallery above, then see below for the full address and hours. Oh, and stay tuned for more deets on those other SoCal shops.

skincare products at innisfree's santa monica store

Innisfree at Third Street Promenade, 1343 Third Street Promenade, Santa Monica, 90401; Monday through Thursday from 10 a.m. to 9 p.m., Saturday and Sunday from 10 a.m. to 10 p.m., and Sunday from 11 a.m. to 8 p.m.

Proud Member Of FFC
Get Our Newsletter