Eat Up 'Grammable Vitamins and Pro Wellness Tips at Ritual's First L.A. Pop-Up on Melrose

The transparent (literally) online brand will be shoppable IRL in L.A. starting Friday.

ritual essential vitamins

Leave it to Ritual to make a vitamin store sound pretty exciting. Known for its very 'grammable capsules (and tasty peppermint flavor), the chic women's wellness brand is opening its first brick-and-mortar pop-up on Melrose Avenue starting this Friday, June 7.

Through Friday, August 9 (and potentially longer), the Ritual Showroom will offer the brand's essential multivitamins ($30 per month), which contain the nine must-have nutrients that women need, including iron, folate, omega-3, and vitamins D3, B12, and E, to name just a few. Also on offer are prenatal vitamins ($35 per month), which boast 12 ingredients for boosting baby's development alongside your energy and mood (because pregnancy leaves you seriously wiped out). Even better: Both of the two-a-day pills are vegan-friendly and absorb into your body more efficiently, thanks to delayed release and that eye-catching beadlet-in-oil formulation.

There's much more in store, too. Every Friday from 10 a.m. to 3 p.m., visitors will enjoy free nutrition consultations with Ritual's director of scientific of affairs Dr. Mastaneh Sharafi, PhD, RD (excluding July 5 and July 19). The shop will also serve up healthy popsicles (shaped like Ritual's cute pills, natch), and house educational stations that'll give you the DL on the brand's story, science, safety, and more.

The Ritual Showroom will also feature a weekly wellness-focused speaker series, dubbed Before 9, hosted by Loom founder, author, and women's health advocate Erica Chidi Cohen. Taking place every Friday starting at 8 a.m., the one-hour seshes kick off with light bights and mingling, while the convos start at 8:30 a.m. and wrap up by 9 a.m. Expect pro tips and intel on everything from optimism and beating stress with Dr. Deepika Chopra (June 7), how to enjoy better sleep (June 14), how to cultivate lasting adult friendships led by That's So Retrograde's podcast co-hosts (July 12), the basics of your menstrual cycle (July 19), how to "cultivate permission and pleasure in your sex life" (August 2), get a crash course on finance from My Fab Finance founder Tonya Rapley (August 9), and what to expect when you plan on expecting (August 16), to name just a handful of a.m. chats.

Dig it? See the full event schedule and RSVP for the free happenings here, then swing by opening day Friday starting at 11 a.m. and be among the 200 shoppers to score a happy yellow Ritual sweatshirt.

Ritual Showroom pop-up, 8215 Melrose Ave., L.A., 90046

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