Fred Segal’s First Vintage-Filled Flea Market Is Now Shoppable Online

The cool pop-up has found a virtual retail therapy solution.

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It seems like centuries ago when cool retail concepts were popping up without a care in the world. Over at Fred Segal Sunset, a six-week flea market featuring over 16 vintage vendors has instead been cut short — and like many other fashionable businesses, the iconic department boutique has found a social distancing-friendly shopping solution.

Curated by immersive retailer Recess Worldwide, the Fred Segal Flea Market just opened online following the store’s temporary closure. While shoppers will have to wait to see the IRL space’s custom installation by street artist Punkmetender (whose works are also being sold at the pop-up), the e-shop just added one-of-a-kind vintage tees, denim, and more pre-loved pieces ($35 to $1,200), and more items to its digital shelves, with more set to arrive over the coming weeks.

Punkmetender’s colorful corner. Photo: Courtesy of Fred Segal

With items ranging from “$3 to $5 tchotchkes to a $17,000 Hermès Birkin,” Recess Worldwide curator Max Feldmann explains that the brick-and-mortar pop-up features treasures from some of his favorite vendors from the Rose Bowl Flea and Melrose Trading Post as well as vintage finds from NYC-based Saint Luis, streetwear from FFF Postal Service, Rolex watches and Birkin bags from DBS Diamonds, Good Vintage, and cashmere staples from Harden.

The IRL space also offers archived (and authenticated) pieces from Louis Vuitton and Raf Simons, antique furniture and decor, framed art, and more, and some of those finds will eventually make their way to the online store.

Photo: Courtesy of Fred Segal

The pop-up was slated to hold court at the retailer’s West Hollywood location through April 30; stay tuned for more details on whether it’ll be extended. Feldman says that Fred Segal is planning on an interactive online market in the form of Instagram Live or Stories, including a live chat with Saint Luis founder Patrick Matamoros next week.

In the meantime, check out photos of the Fred Segal Flea Market pop-up in the gallery above. To help support COVID-19 relief efforts, the retailer is also encouraging people to join its #DaytimeNightclub Challenge on Instagram in support of Feed America by posting a photo of their best night-out look. (They’ve also got a GoFundMe fundraiser, too.)

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