Good news for clean beauty buffs: Non-toxic skincare and cosmetics brand Beautycounter is set to open its very first flagship on Abbot Kinney later this year. Even better news: While the Venice storefront is still under construction, the company is rewarding patient skincare superfans with a re-stock of one of its best-selling products — which is available IRL starting today at the brand’s boutique.
Located in Heavenly Couture’s former space, the Santa Monica-based label turned its store into a shoppable billboard-like walk-up window where you can buy its best-selling Counter+ All Bright C Serum ($79). The skin-saving product features a potent blend of glow-giving antioxidants that help protect the skin from the environment, turmeric root extract for improving the appearance of wrinkles and fine lines, and camu camu fruit extract for reducing dark spots. The product launched in April and sold out within three weeks, prompting a 13,000-person waitlist.
The “store” is equipped with a glass partition and touch-free checkout so shoppers can enjoy safe retail therapy. It’s open daily from 12 to 5 p.m. for a limited time until about the end of summer; stay tuned for more on the Beautycounter’s official store opening date.
Beautycounter, 1358 Abbot Kinney Blvd., Venice, 90291; open from 12 to 5 p.m. daily