It's no coincidence that New York-based clean beauty brand Saie is embarking on a road trip — and a carbon-neutral one, at that — during Earth Month. The brand's charming lilac truck is making pit stops across SoCal to celebrate its latest launch, Dew Blush ($22), a water-based gel blush that "gives a natural flush of easy, just-pinched color," per the brand.
The sun-drenched adventure kicks off today at Sephora in Culver City from 3 to 4 p.m., where visitors can score gratis goodies. Throughout the tour, truck visitors can enjoy free samples and full-sized tubes of the brand's Dew Blush alongside free florals, sandwiches, lash curlers, and other fun surprises. Even better: Saie is purchasing Gold Standard carbon credits to offsetting every mile that the 'grammable vehicle drives this month.
Check out the full itinerary below, and get all of the deets right here.
Saturday, April 10 from 1 to 4 p.m.: Empty Vase, 9033 North Santa Monica Blvd., West Hollywood, 90069
Wednesday, April 14 (time TBD): Neighborhood, 133 South La Brea Ave., L.A. 90036; enjoy a free drip coffee and other treats
Thursday, April 15 from 12 to 1 p.m.: Sephora Santa Barbara, 701 Paseo Nuevo, Santa Barbara, 93101
Friday, April 16 from 11 a.m. to 12 p.m.: Beverly Center, 8500 Beverly Blvd., L.A., 90048
Saturday, April 17 from 12 to 4 p.m.: Craig's, 8826 Melrose Ave., West Hollywood, 90069; enjoy free vegan ice cream and more
Monday, April 19 from 4 to 5 p.m.: Silver Lake Reservoir; score free floral bouquets and Saie surprises
Tuesday, April 20 from 3 to 4 p.m.: Abbot Kinney
Thursday, April 22 from 2 to 4 p.m.: Malibu beach clean-up, exact location TBD; participants can expect free Saie goodies
Sunday, April 25 (time TBD): Janessa Leoné at Platform, 8850 Washington Blvd., Culver City, 90232