After more than a year of yearning for global getaways and anything but mid-pandemic neutrals, Angelenos (and everyone, really) are ready to greet summer with vibrant, vacation-ready wardrobes — which is why Farm Rio's return to L.A. is perfect timing.
The Rio de Janeiro-based fashion label first landed in our city a few years back, and its new pop-up at The Grove debuted over the weekend just a week after setting up (temporary) shop on Abbot Kinney in Venice. Both boutiques offer the Rio de Janeiro-based brand's latest High Summer collection ($65 to $595) of vibrant graphic tees, playful puffy-sleeved blouses, print-happy skirts and dresses, crocheted maxi dresses, and more.
And for every purchase, Farm Rio will plant a tree in the Amazon rainforest through its eco-minded partnership with One Tree Planted. (So far, they're on track to bring 500,000 trees to life by the end of the year.)
The brand teamed with Brazilian architect Marcelo Rosenbaum to recreate its homeland's tropical landscape and carioca life at both retail spaces. Decked out with lush foliage, the two stores were inspired by fair booths at Brazil's independent fashion market, Babilonia Feira Hype, where the brand first debuted in 1997.
Farm Rio's boutique at The Grove transformed the existing pop-up space into a tropical beach retreat, complete with a coconut cart that serves tasty drinks to shoppers. Over in Venice, a kaleidoscopic mural takes up the entire store's façade, bringing a taste of Brazil to L.A.'s coastal scene. (The brand took over the space formerly occupied by Will Leather Goods.)
Farm Rio's pop-up at The Grove will hold court until Aug. 7, while the Venice outpost will be open through November; see below for the addresses and hours of both locations.
Farm Rio pop-up shops, 1360 Abbot Kinney Blvd., Venice, 90291, open daily from 11 a.m. to 7 p.m.; The Grove, 189 The Grove Dr., L.A., 90036, open Monday to Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 11 a.m. to 8 p.m.
