Fresh off the arrival of on U.K.-bred fast fashion label, Melrose Avenue is welcoming yet another Instagram influencer-beloved international name. Australian online brand Showpo is heading to the buzzing shopping stretch for its first-ever Stateside pop-up shop starting this Saturday, March 9.
Holding court through Sunday, March 17, the boutique will offer the affordable and trendy label's just-arrived spring range of apparel, footwear, accessories, and beauty, from casual basics and vacation-ready pieces to formal party looks in a range of sizing. The space will also give shoppers a peek at Showpo's very festival-minded Desert Daze collection, which includes budget-friendly options like khaki jumpsuits ($53), ruffly crop top and skirt sets ($58), white lace dresses ($60), one-piece swimsuits ($62), and more.
For Yankees unfamiliar with Showpo's story: The brand was founded in 2010 by entrepreneur Jane Lu (a.k.a. @thelazyceo), who quit her job in corporate finance and accounting to start the company in her parents' garage. The retailer experimented briefly with brick-and-mortar shops before taking the business entirely online.
As for Showpo's IRL L.A. space, expect plenty of Instagram-friendly corners throughout the shop. Stay tuned for more, and see the brand's Facebook event page to stay in the loop on any grand opening happenings and updates.
Showpo pop-up shop, 8406 Melrose Ave., West Hollywood, 90069; March 9 to 17 from 11 a.m. to 7 p.m. daily