If you, like fellow millennials H.R.H. Meghan Markle, Jameela Jamil, and Mandy Moore, prefer a more comfy spring in your stylish and sustainable step, then you're likely familiar with Rothy's, the San Francisco-based direct-to-consumer brand known for its washable flats made of recycled plastic and merino wool. Come next year, you'll be able to try on the Flat, Point, and Loafer shoes (among others) when the online label opens not one, but two stores in L.A.
Rothy's confirmed the double L.A. brick-and-mortar debuts and revealed that "they'll likely open early next year." As seen in the image above, it's opening in West Hollywood at 8405 Melrose Pl., where it's taking over Brazilian designer Martha Medeiros' former shop. Per Larchmont Buzz, the company is also moving into 248 N. Larchmont Ave., which the local news blog notes was the 19-year home of Village Footwear before Mr. Holmes Bakehouse snapped up the space back in 2017.
Founded in 2012 and officially launched in 2016, Rothy's recently launched its Merino Wool collection ($155 to $195), comprised of its best-selling silhouettes as well as a new boot style. It's beloved for its foot-hugging women's shoes, which range from $125 for round-toe The Flat and the slip-on Sneaker to $145 for The Point flats to $165 for The Loafer, and also offers kids footwear ($55).
Stay tuned for more.