Update: Read all about what it's like to try FaceGym's first L.A. facial workout studio.
L.A. skincare aficionados have been patiently awaiting the West Coast debut of FaceGym, the London-born facial workout studio that was set to arrive at the eco-conscious 1 Hotel West Hollywood in September. After a slight delay, we're happy to report that the skincare haven is finally opening its first L.A. outpost Friday, Nov. 1 — and right in line with its sustainability-minded hotel home, the brand is also prioritizing recyclable and sustainable materials in the space.
Known for its "it's not a facial, it's a workout" mantra, the unisex beauty brand will offer six treatment chairs and its full menu of non-invasive, hybrid facelift massages that incorporate gua shua tools, electric muscle stimulation devices, and more, resulting in glowing, contoured visages ($70 to $275). Expect muscle-manipulating treatments, including 30-minute services like the glow-giving Signature and the plumping Cryo Oxygen (which can also be combined with workouts). There are also 40-minute workouts including the "amped up" Signature Electrical, the slower-paced and hands-only Yoga Face, and the high-intensity Boss (which includes a Skin I.V. Deep Clean drip and is ideal for those on the go).
Longer sessions include the 55-minute Party Face, which combines the Signature Electrical with the Skin I.V. treatment (a "potent cocktail of vitamins, peptides, and acids") and the 75-minute Game Face, which uses radio frequency to reduce puffiness and boost collagen.
The space will also house a Make It Bar, where guests can mix up natural, vegan, and cold-pressed oils to create their own personalized Training Serum. On the shelves, shop FaceGym's own line of skincare tools ($22 and up) that include dermal rollers, mini yoga balls for the face, training sticks, and more alongside products from cult-favorite luxe skincare labels like Royal Fern, Pestle & Mortar, and Allies of Skin.
FaceGym was founded by Inge Theron, who decided to create her own Botox-free solution to aging gracefully after traveling the globe as a beauty and wellness guinea pig for the U.K.'s Financial Times, where she penned the "Chronicles of a Spa Junkie" columnist. (See the Radio Frequency Booster in action on her face below.)
In a statement, the London-based entrepreneur explains that the new WeHo location "is in response to the many direct requests from our fans to open on the West Coast, which was a logical evolution for us as L.A. is globally renowned for its wellness culture. This will be our first studio within a hotel and we felt that the 1 Hotel is a perfect partner for us because they place a high importance on sustainability, environmental mindfulness."
She continues: "Health and wellbeing at the core of everything they do. This aligns perfectly with the FaceGym ethos. We have placed a higher importance on selecting materials for their sustainable or recyclable properties for this studio to rededicate ourselves to being as sustainable as possible."
FaceGym made its U.S. debut last year and already has two locations in New York (and another coming soon to N.Y.'s newest Nordstrom) along with six studios in its native U.K.
Stay tuned for more!