Byredo's Largest Luxury Fragrance Boutique in the World Opens on Melrose Avenue

Just in time for your chic V-Day gifting needs.

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For lovers of luxury, a classic fine fragrance or carryall is always a sure bet when it comes to Valentine's Day gifts. Just in time to pamper your loved ones (and yourself) to high-end treats this romantic holiday weekend, cult-cool Swedish label Byredo has arrived in Los Angeles with its first-ever West Coast boutique on Melrose Avenue, marking its largest footprint in the world.

The luxe lifestyle brand fêted its gallery-like space Thursday night with a starry party that included guests like Rosie Huntington-Whiteley and beau Jason Statham, Kate Bosworth, Lykke Li, Waris Ahluwalia, to name a few. At a media preview earlier that day, founder and creative director Ben Gorham told us that landing next door to fellow Scandinavians Acne Studios was "purely a coincidence," and that after a lengthy search for the perfect L.A. spot, he "came to the conclusion that it had to be on this little stretch."

Photo: Danielle Directo-Meston/UncoverLA

It's kismet that the Stockholm-based brand would land in a 3,030-square-foot former art gallery. Previously a fine artist (and former aspiring pro basketball player), Gorham founded Byredo in 2006 after becoming inspired by the aromas and spices of India while visiting his mother's hometown. The store also makes its debut during the City of Angels' unofficial art week (Frieze, Felix, and Spring/Break are all happening this weekend), so it's fitting that the brand's first collaborative project is with L.A. artist Martine Syms, who created an art installation and exclusive tees for the shop.

Gorham teamed with Swedish architecture firm Halleroed (a frequent collaborator of Byredo, Acne Studios, and Frame) to design the Scandinavian-meets California Modernism interiors. Galvanized and polished steel fixtures (including a bright red hydraulic table inspired by car mechanic shops); natural finishes such as oak, American walnut, and elder wood; decadent black marble surfaces; and oversized slabs of white marble floor tiling combine to create a raw-meets-refined space.

Photo: Courtesy of BFA/Byredo

In addition to an exclusive "8920 Melrose Avenue" candle (which features a powdery soft-meets-musky scent) and the limited-edition Unnamed scent (which features a customizable label), the store stocks Byredo's full line of fragrances, including best-sellers like 1996, Bal D'Afrique, Bibliothèque, Gypsy Water, Mojave Ghost, Slow Dance, and more in full-sized bottles ($180 and up), rollerballs ($78 and up), candles ($45 and up), room sprays ($120 and up), hair sprays ($75), lotions ($43 to $95), and other products.

Also on offer is Byredo's Byproduct line of sneakers ($510), metal-framed eyewear with colorful lenses ($560), small leather goods ($250 to $590), colorful leather candle and perfume holders ($300 to $450), and its full collection of artful bags ($1,500 to $2,900), such as cross-bodies, satchels, and totes. Connoisseurs of indulgence can also pick up candle wick trimmers ($25 to $30), grooming accessories (like combs and a metal and wood straight razor), hand cream squeezers ($330), and other luxe objects.

In addition, expect to find accoutrements and clothing from the brand's collaborations with fine jeweler Charlotte Chesnais ($670 and up) and British fashion photographer Craig McDean ($20 to $400).

Photo: Danielle Directo-Meston/UncoverLA

Scroll through the gallery above to see more inside the shop, and see below for the address and hours.

Byredo, 8920 Melrose Ave., West Hollywood, 90069; Monday through Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to 6 p.m.; (310) 786-9950

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