Maelove Skincare CEO Jackie Kim On Her Go-To Positivity Guru & New Mindful Eating App

The L.A. lawyer-turned-entrepreneur reveals her fave IG workouts, too.

As if running the affordable luxury skincare brand Maelove wasn't enough, L.A. lawyer-turned-entrepreneur Jackie Kim is adding yet another project to her plate. She first brightened the visages of beauty buffs (including Victoria's Secret model Bridget Malcolm) 2018 after co-founding the direct-to-consumer beauty startup, which is powered by AI to generate effective formulas without unnecessary or harmful ingredients.

Maelove became an instant cult-favorite thanks to its antioxidant Glow Maker serum, not to mention its budget-friendly pricing: Nearly everything (save for its Love 31 face oil) costs under $30. All of its dermatologist-approved products are also cruelty-, paraben-, fragrance-, and gluten-free.

Now that Kim has tackled what we put on our faces, she's turning her eye to how we stuff it with Feast, a new free mindful eating app that launched this month for iOS (soon, it'll be available for Android users on the Google Play store). While some #foodstagrams might inspire unhealthy eating habits (not to mention excessive pre-eating photo shoots), Feast encourages balance-seeking foodies to share photos of what they're munching on — without counting calories. The goal: To show a grid-like food feed to help users become more aware of their grubbing habits.

Photo: Courtesy of Maelove

To keep the ball rolling on our quarantine-ready self-care series, we asked Kim to share the at-home routine that's keeping her relaxed. From the Maelove products and other clean beauty favorites she's reaching for regularly to the live workouts and meditations she's tuning into on her phone, keep reading for more.

"I love using hydrating and nourishing products during this time that will give me glowy, supple skin," Kim says. "From my own brand, I love using Maelove's The Hydrator Serum, The Night Renewer, The One Cream, and my Love 31 Precious Face Oil. Other brand products I'm currently enjoying are Indie Lee's CoQ-10 Toner, Henné Organics Luxury Lip Balm, and various Dr. Jart sheet masks."

"Other things I'm enjoying: Being aware of my eating habits using Feast – Mindful Eating, which is my new app available on Apple App store, and doing at-home workouts following Melissa Wood Health and Amanda Kloots," Kim tells us.

"I'm also listening to Mel Robbin's live videos every weekday morning, and reading 'Man's Search for Meaning' by Viktor Frankl and 'True Love' by Thich Nhat Hanh while sipping on my ginger, lemon, and honey tea every day."

Shop Maelove CEO & Feast founder Jackie Kim's picks:

Man's Search for Meaning by Viktor E. Frankl

Man's Search for Meaning by Viktor E. Frankl, $8

True Love by Thich Nhat Hanh

True Love by Thich Nhat Hahn, $11

Henné Organics Luxury Lip Balm

Henné Organics Luxury Lip Balm, $19

Indie Lee CoQ-10 Toner

Indie Lee CoQ-10 Toner, $34

Maelove Love 31 Precious Face Oil

Maelove Love 31 Precious Face Oil, $75

Maelove The Glow Maker Serum

Maelove The Glow Maker Serum, $28

Maelove The Hydrator Serum

Maelove The Hydrator Serum, $28

Maelove The Night Renewer

Maelove The Night Renewer, $28

Maelove The One Cream

Maelove The One Cream, $28

Proud Member Of FFC
Get Our Newsletter