Following the completion of a recent renovation and stellar online popularity, luxury menswear brand XIVI announced the opening of their first retail location, positioned on Los Angeles' stylish La Brea Avenue between Beverly Boulevard and West First Street. Contemporary, sleek, and industrial in aesthetic, the new store parallels the local label's polished and comfortable collection of menswear.
The store offers XIVI's slim fit tees, lounge pants, and jackets ($78 to $180) made from sustainably sourced eucalyptus leaves, making the fabric naturally anti-bacterial, odor-resistant, and temperature regulating, ideal for anyone looking for that extra layer of comfort in their leisurewear. Even better, the brand recycles its products by donating gently used pieces and repurposing worn-in pieces to be used for new designs.
With oversized front windows, concrete floors, exposed ductwork, and modern furniture, the industrial-modern space gives off a masculine and welcoming energy. Offering beverages, Wi-Fi, and plush lounging areas, the setting encourages customers to shop, relax, and stay a while.
The new store's trendy location was strategic, according to XIVI's founder, Taylor Rose, a former assistant designer at minimalist-luxe Cali label Vince. "La Brea has a reputation for cool men's stores with a signature L.A. vibe. This was the first area that came to mind when scouting XIVI's first retail location," she tells UncoverLA.
Rose founded XIVI with a goal to reinvent luxury men's leisurewear while holding style, comfort, and sustainability paramount. Focusing on t-shirts, pants, and jackets, the brand maintains a muted color palette made up of blacks, whites, and steel grays. The tees in particular feature a tonal "XIVI" embroidered logo down the center back seam, adding a subtle yet stylish pop of brand recognition. Overall, the design, tailoring, and materials elevate the apparel, making the collection the perfect 'suit' for your home office.
With summer just around the corner, XIVI plans on releasing its "Drop II" this coming May, intended to be mixed and matched with previous seasons, "creating a truly timeless brand that takes 'business, but casual' to the next level," says Rose.
XIVI, 117 North La Brea Ave., L.A., 90036; open daily from 11 a.m. to 6 p.m.