Photos: Inside L.A.'s 'Stranger Things' Store at Americana at Brand

The Upside-Down has officially returned to Los Angeles. Netflix's Stranger Things Store opened Saturday at the Americana at Brand — and it's filled with endless merch, easter eggs and show-inspired games for superfans of Hawkins' most intrepid middle schoolers.

Running through the holiday season (we're told the store will likely extend through 2022), the massive boutique brings escape room-like elements into an immersive retail space that begins in the living room of Joyce Byers — complete with Will's artwork and a buttercup yellow rotary telephone that's worth picking up (wink, wink).

You won't have to go far to pick up show memorabilia: the vintage abode has plenty of cool gifts ranging from coffee mugs and blankets to retro General Mills cereal boxes that aren't quite from the same universe.

There's even more retail therapy in the Starcourt Mall (where you'll also find goods from the fictional ice cream shop, Scoops Ahoy), Palace Arcade and Russian Lab from the show's third season. Stylish Stranger Things superfans can stock up on Hawkins varsity jackets and gym shirts ($30 and up), while beauty buffs can pick up $20 eye shadow palettes and lip gloss and hand cream sets ($14 and up). There are also nostalgic '80s toys such as Magic Eight Balls and retro action figures alongside and Netflix gear such as "Chill" socks and tees.

Over at the 1980s-inspired arcade, you can mash buttons on the vintage arcade cabinet games (think Pac-Man, Galaga and more), stock up Funko Pop! Stranger Things vinyl figurines, and customize your own tees and sweaters on the personalization station.

Explore the Russian Lab and don't be afraid to push buttons and turn keys (hint: the Rift might just await). If you'd prefer to stay in Hawkins, you can hang out in the school's halls, take a peek at Eleven's locker or take a snap at the Snow Ball dance.

See more inside the massive Stranger Things wonderland and scroll through the gallery above, then book your free visit (which includes a surprise gift) online here. Note that walk-ins are welcome, but reservations are suggested to ensure entry; don't forget to wear your face mask (regardless of vaccination status) in accordance with L.A. County's COVID-19 guidelines.

Netflix's Stranger Things pop-up at The Americana at Brand, 889 Americana Way, Glendale, 91210; Monday through Thursday from 10 a.m. to 9 p.m., Friday and Saturday from 10 a.m. to 10 p.m., and Sunday from 11 a.m. to 9 p.m.; holiday hours on select days from 10 a.m. to 10 p.m.