Located on level one near Bloomingdale's, the store will stay in town until Sunday, Nov. 24 and will showcase the brand's latest streetwear-inspired women's and men's fall collections under new artistic director Jean-Charles de Castelbajac ($44 to $1,994). Made from eco-friendly materials and other innovative textiles inspired by the sea, the shop offers logo tees, oversized organic cotton graphic shirts, virgin wool crewneck sweaters, colorful palazzo pants, faux leather leggings, denim, reversible padded jackets, and one particularly winter-ready fluffy knit jacket emblazoned with sheep.
However, you won't be able to actually bring your merch home: with the exception of the clothing on display, the temporary store won't actually stock inventory. Customers will be able to try items on in their size, and purchases will be shipped directly to their homes. It's part of United Colors of Benetton's new sustainability-focused strategy to reduce waste while giving shoppers a hassle-free in-store experience. (The European brand recently pledged to use cotton that's organic, recycled, or sourced from Better Cotton Initiative farmers by 2025.)
Scroll through the gallery above to see more inside the stripe-happy shop, and see below for the address and hours.