Controversial '90s Brand United Colors of Benetton Is Popping Back Up in L.A.

Its tech-savvy shop is open at Santa Monica Place through Nov. 24.

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United Colors of Benetton is back in Los Angeles. Known for its colorful striped sweaters that gained popularity in the '90s thanks to its socially-conscious (and often controversial) ads, the Italian brand closed all of its U.S. stores years ago — but they're testing the retail waters in America again, starting with the City of Angels, with its newest pop-up shop at Santa Monica Place.

Located on level one near Bloomingdale's, the store will stay in town until Sunday, Nov. 24 and will showcase the brand's latest streetwear-inspired women's and men's fall collections under new artistic director Jean-Charles de Castelbajac ($44 to $1,994). Made from eco-friendly materials and other innovative textiles inspired by the sea, the shop offers logo tees, oversized organic cotton graphic shirts, virgin wool crewneck sweaters, colorful palazzo pants, faux leather leggings, denim, reversible padded jackets, and one particularly winter-ready fluffy knit jacket emblazoned with sheep.

However, you won't be able to actually bring your merch home: with the exception of the clothing on display, the temporary store won't actually stock inventory. Customers will be able to try items on in their size, and purchases will be shipped directly to their homes. It's part of United Colors of Benetton's new sustainability-focused strategy to reduce waste while giving shoppers a hassle-free in-store experience. (The European brand recently pledged to use cotton that's organic, recycled, or sourced from Better Cotton Initiative farmers by 2025.)

Scroll through the gallery above to see more inside the stripe-happy shop, and see below for the address and hours.

Editor: Danielle Directo-Meston

United Colors of Benetton pop-up shop at Santa Monica Place, 395 Santa Monica Pl., Santa Monica, 90401; open daily from 10 a.m. to 9 p.m.

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