Peek Inside Tarina Tarantino's Kitschy-Cool Jewelry Shop in DTLA's Historic Theatre District

It's now open at The Sparkle Factory, formerly L.L. Burns' Western Costume Co. building.

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You can spot Tarina Tarantino and her signature pink hair from a mile away, but you'll have to keep your eyes peeled wider to find her reopened boutique in Downtown. Some pointers? Look for the sandwich board sign leading the way from the sidewalk, or simply peer up for a glimpse inside the second-story boutique, which the former model-turned-makeup artist-turned-jeweler debuted last November at the Sparkle Factory.

Formerly known as L.L. Burns' Western Costume Co. building, the seven-story creative hub was built in 1914 and was lovingly restored by the designer and her partner, Alfonso Campos, after they purchased the historic property in 2007. Boasting a prime view of the Ace Hotel across the way and Broadway down below, Tarantino's by-appointment boutique spans 950 square feet and stocks her L.A.-made collections of kitschy-cool jewelry and accessories as well as finds from some of her cool friends.

Photo: Danielle Directo-Meston/UncoverLA

Expect to find retro creations such as Dia de los Muertos-inspired pins, chunky lucite necklaces, gem-adorned rings, and vintage-inspired earrings. Visitors can also shop one-of-a-kind designs from Tarantino's archives and past collaborations, including Hello Kitty, Wizard of Oz, Barbie, and other whimsical brands.

You can also pick up Tarantino's own book, The Sparkle Factory, as well as her perfumes, colorful cosmetics, and exclusive Sparkle Factory clothing. Also on the light-pink shelves are fragrances from Liasion de Parfum, roll-on scents and candles by Sage Lifestyle, natural and organic deodorants from Bai Li, and planners by artist Jan McCarthy.

Soon, the designer (no relation to the director Quentin, by the way) will be adding a custom jewelry bar that'll allow shoppers to create their own adornments. And later this year, Tarantino plans on hosting workshops, pop-ups, art installations, panel discussions, and other community events.

Photo: Danielle Directo-Meston/UncoverLA

After running a global brand that spanned locations in New York, L.A., Tokyo, Milan, and Osaka, Tarantino tells us that shuttering all of her brick-and-mortar shops and focusing on a direct-to-consumer approach was a natural evolution of her company. Up next, she'll continue to build the Sparkle Factory as a creative hub: The 3,300-square-foot ground-level space is ready for retail leasing, while the building's basement and other floors are available as office space.

Stay tuned for more on the Sparkle Factory's iconic fashion history (it's quite intriguing!) Until then, scroll through the gallery above for a peek inside Tarantino's charming shop, and see below for the address and

Tarina Tarantino at The Sparkle Factory, 908 South Broadway, L.A., 90015; (213) 5338070

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