After two glow-giving years on Melrose Place, Glossier is leaving Los Angeles. In a statement earlier this month, founder and CEO Emily Weiss announced the closure of all of the Gen Z- and millennial-beloved brand's brick-and-mortar locations, including its New York flagship and London pop-up.
"In recent months, it's become clear that we will be living with the health and safety risks of COVID-19 for the remainder of 2020 and likely beyond. In light of this time horizon, we've made the difficult decision that we will not reopen our three stores this year, and possibly for the duration of the pandemic," says Weiss in the August 7 statement.
Glossier made its West Coast debut in 2018 when it opened a 1,500-square-foot boutique in West Hollywood, complete with a not-so-secret "Glossier Canyon" selfie room and plenty of 'grammable mirrors throughout the space.
All store staff (which the brand calls "editors") were furloughed in June, and employees at the New York and L.A. locations will receive 12 weeks of severance pay and healthcare coverage through the end of October, according to the release.
Glossier was born from Into the Gloss, Weiss' beauty blog that featured the skincare and makeup routines of fashion and beauty insiders. Earlier this month, the company was among a slew of millennial-beloved brands accused of racism when former retail employees published an open letter describing discrimination and other poor working conditions.
In February, Glossier hit pause on its Play sub-brand and discontinued its non-biodegradable Gelée glitter line due to environmental concerns.
Main photo: @glossier
Glossier, 8407 Melrose Pl., West Hollywood, 90069