Marc Jacobs' Nineties-Happy Streetwear Shop on Fairfax Is for Modern-Day Candy Ravers

The cult-cool designer's Heaven boutique also stocks vintage finds, streetwear from Cactus Plant Flea Market, and more.

Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax
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Marc Jacobs Heaven Fairfax

Marc Jacobs made his mark with that iconic grunge collection for Perry Ellis — and now, he's returning to his '90s roots at his newest Los Angeles store. The cult-cool designer has unveiled Heaven, a streetwear-happy concept shop that's holding court on Fairfax for the next year.

Located not far from his ivy-covered Melrose flagship, the nearly 770-square-foot space stocks Jacobs' latest vintage-inspired Heaven collection ($15 to $395) of colorful clothing, bags, and accessories fit for grunge lovers and candy ravers. Expect to '90s-inspired pieces such as baby tees, graphic print shirts, logo hoodies, airy knitted sweaters, pleated dresses and skirts in bright red plaid and eye-popping lip prints, charming hair clips, two-headed teddy bear backpacks, quilted nylon bags, and much more.

Also on offer are "curated finds from our friends," including zines and coffee table tomes from Climax Books; vintage toys and decor; and streetwear from L.A.'s own Online Ceramics, elusive label Cactus Plant Flea Market (which previously collabed with Jacobs), and Miami-based Stray Rats.

Marc Jacobs Heaven Fairfax
Inside Heaven by Marc Jacobs' new boutique on Fairfax Avenue. Photo: Heavy by Marc Jacobs

The rainbow-hued diffusion line is helmed by creative director Ava Nirui, who landed on Jacobs' radar after her "Mark Jacobes" bootlegged hoodie went viral, reports WWD. During a FaceTime virtual tour, Jacobs told the fashion industry trade publication, "so much of what [Nirui] is doing is rooted in today but she has an appreciation for the parallel. She is the keeper of that spirit but not nostalgic, seeing it and feeling it as it rolls."

Nirui tells WWD that everything in the shop is at least one degree from Jacobs, from the handmade necklaces by Beepy Bella featuring deadstock trims and charms from the designer, to the seltzer served at the store made by B. Thom Stevenson, a longtime employee of the star-beloved designer.

Marc Jacobs Heaven Fairfax
Inside Heaven by Marc Jacobs' new boutique on Fairfax Avenue. Photo: Heavy by Marc Jacobs

Jacobs plans on opening 14 more stores in the U.S. this year, reports WWD. He opted out of designing ready-to-wear collections for the past two seasons, and shuttered stores in Europe and the U.S. over the last several years (including his Marc by Marc Jacobs and Bookmarc boutiques in L.A.)

Scroll through the gallery above to see more inside the shop, and see below for the hours and address.

Heaven by Marc Jacobs, 334 North Fairfax Ave., L.A., 90036; Monday to Saturday from 11 a.m. to 7 p.m. and Sunday from 12 to 6 p.m.; (323) 986-4986


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